This week on the Handsome Timmy D Express I am privileged to welcome Ron Greenfield, one of the most experienced and distinguished guests to appear so far. Ron started his career as a film graphic artist, producing and designing trailers for such critical and commercial hits like Star Trek, Arthur, Reds, Raiders Of The Lost Ark and Victor, Victoria. He then switched direction and went to work for CBS/Fox, as the Creative Director, when home entertainment was first beginning to make an impact as he created the campaigns that kept an entire generation of kids on pins and needles, promoting the Star Wars trilogy when they were first introduced on videocassette.
In Los Angeles, Ron served as the Senior Director of Creative Services for the legendary Republic Pictures. From there he went onto become an award winning Vice President (Marketing and Creative Services) for the well-known, Hollywood icon, Aaron Spelling (Charlie’s Angels, The Love Boat, Fantasy Island, Dynasty, Beverly Hills 90210, Melrose Place). He also worked as Chief Marketing Officer for the firm of Software Magic, where he helped develop gaming concepts with Electronic Arts, Atari, Activision, Dreamworks Interactive, Mattel, and Lucas Arts.
Today Ron endeavors to share his knowledge and experience with people learning their way in this business. His website, www.aspectsofentertainment.com, as well as his two books are invaluable reads to anyone wanting to understand the in’s and out’s of the entertainment industry. Perspectives on Entertainment, is available on amazon.com and there is a FREE DOWNLOAD of his other book, A Sneak Peek Behind The Curtain of the Entertainment Industry, on his website.
I was delighted that Ron took time out from his busy schedule to talk with me about the creative life and how that works in conjunction with the business side of Hollywood. Ron brings a lot of wisdom to this interview and I’m sure you’ll enjoy our talk, as I did:
Ron’s fantastic website Aspects of Entertainment can be found here:
Ron’s Book Perspectives Of Entertainment is available here:
The Hollywood Journal article by Ron about working with Sidney Lumet:
The Handsome Timmy D Express is proud to be a part of:
The Dan & Travis Show Podcast: An Awesome Thing
The Chronic Rift: A series of podcasts that attempt to “find the culture in pop culture.”